Average PR Industry Fees (UK)

These are average fees you may be quoted by PR agencies in the UK. 

Press Release Creation: £500 - £1,000 per press release (depending on complexity)

Media List Acquisition: £300 - £600 (varies based on target audience and industry)

Media Pitching: £200 - £400 per hour (includes developing personalised pitches and follow-ups)

Event Planning: £1,000 - £4,000 (depends on event size and complexity)

Event Promotion: £300 - £1,000 (includes press release distribution, social media marketing, and targeted online advertising)

On-site Event Coordination: £500 - £1,500 (based on duration and number of PR professionals required)

Social Media Strategy Development: £800 - £2,000 (including audience analysis, content planning, and competitive research)

Social Media Account Setup: £200 - £500 per platform

Content Creation and Posting: £50 - £100 per post (includes copywriting, design, and scheduling) 

Crisis Communications Strategy: £1,500 - £3,000 (includes risk assessment, crisis planning, and media training) 

Reactive Crisis Support: £200 - £400 per hour (for handling media inquiries, drafting statements, and managing online reputation) 

Digital Monitoring and Reporting: £300 - £800 per month (tools for tracking online mentions and sentiment analysis) 

Blog / Newsletter Writing: £100 - £300 per blog post (based on word count and research required) 

Thought Leadership Article: £500 - £1,000 per article (includes in-depth research, interviews, and tailored content) 

Website Content Development: £1,000 - £3,000 (depending on the scale and complexity of the website)   

Media Monitoring and Analysis: £500 - £1,500 per month (tools for tracking press coverage, sentiment analysis, and competitive benchmarking)

Coverage Evaluation Report: £300 - £800 per report (includes media value equivalent, reach analysis, and key message penetration) 

Please note that the above rates are approximate figures and would vary, depending on the size of the agency, complexity of work, etc.